Since its introduction in 1965, the Bronco has been an industry leader; after all, it has the distinction of being the very first Sport Utility Vehicle. Over the decades since its release, it's evolved time and again to stay on top of trends and advancements—so if you’re looking for a Ford Bronco for sale, 2024 is a great year to get behind the wheel of this iconic SUV.
Nine Returning Trims
All nine trims from the 2023 lineup will be returning in 2024. Before we get into the newest features and highlight the best the Ford Bronco has to offer in technology, performance, and luxury, let’s take a moment to review the trims available this year.
Big Bend
Coming in at an MSRP of $39,130, the Bronco Big Bend is the entry-level trim in the lineup. While it's geared toward a wallet-friendly experience, the range of available add-ons provides ample opportunity to personalize this vehicle to its driver’s needs.
Black Diamond
The Black Diamond has an MSRP of $42,630 and offers the electronic-locking rear axle as a standard feature. A 2.7L EcoBoost V6 is added to the possible engine options. If you’re planning on taking the Black Diamond into the mountains and off the beaten trails, the rock plate and full vehicle bash plates are an excellent choice for an add-on.
Heritage Edition
If you’re a fan of retro styling, the Heritage Edition is sure to catch your eye. Reminiscent of classic lines, the Bronco Heritage Edition features a white roof that looks striking when paired with any of the six color options. Matching white wheels draw the exterior together in an aesthetically pleasing nod to the legacy of the Bronco. Starting at an MSRP of $47,855, the Heritage Edition pairs the fun of a retro throwback with the technology of today into one excellent vehicle.
Outer Banks
Drivers who require the trail capabilities of a performance SUV should also be able to enjoy a touch of class—and the Outer Banks offers both. The Mid package comes standard, adding extra comfort with features like heated front-row seats for your winter commute, quality-of-life improvements like remote start, and safety features including a reverse sensing system and two-door Intelligent Access lock/unlock. With a starting MSRP of $47,940, it’s a great midpoint for drivers who want to balance their budget with quality features and versatility.
Badlands
This trim lives up to its name in a big way, ready to take on the bumps in the road by going off-road instead. It comes standard with several features aimed at conquering difficult terrain, such as a heavy-duty modular Ford performance front bumper, full vehicle steel bash plates, and rock rails. The MSRP for this road warrior is $49,395.
Everglades
The Everglades comes standard with the Sasquatch and Mid packages for a combination of stylish comfort and off-road performance. It has similar terrain-handling features to the Badlands but has multiple quality-of-life upgrades for the interior that include a remote start system, a power outlet, and a slide-out tailgate. Also standard is a hard-top noise-deadening headliner that will help make your trips quieter during inclement weather. There's a $55,520 MSRP for the Bronco Everglades.
Wildtrak
Terrain capability and durability are important factors in choosing a Bronco for off-roading, but what about speed? The 2024 Wildtrak has been built with that consideration in mind. At $60,025 MSRP, this sleeker-built Bronco has a 2.7L EcoBoost V6 engine and ten-speed automatic transmission.
The HOSS 3.0 Internal package offers additional protection for your Wildtrak with powder-coated steel bumpers and steel bash plates, plus increased capability with 2.5 FOX Bypass Dampers. The interior offers front-row heated seats and dual-zone electronic automatic temperature control, among other features, to keep you comfortable while you enjoy the Wildtrak’s smooth ride.
Heritage Limited Edition
The Heritage Limited Edition expands on all the strong points of the Heritage Edition with a high-luxury twist. It comes standard with the Sasquatch package for all of your off-roading adventures, and since safety and performance shouldn’t come at the expense of elegance, the High/Lux package is included to keep you riding in style. With a $69,685 MSRP, this Bronco is a stand-out in a herd of amazing models, and likely the best suited for Brooklyn drivers.
Raptor
The Raptor is the top-of-the-line Bronco trim for a reason, pairing luxury and utility to make an eye-catching SUV that dominates any road it travels. With a 3.0L EcoBoost V6 engine, it has the highest horsepower of the line. In the Raptor, we see a culmination of all the best traits of the other Broncos in the 2024 series in one vehicle that offers versatility, capability, and a whole lot of class.
Trim-specific optional features include a Code Orange interior package that will add a pop of bright orange piping to the sleek, black interior, a Raptor graphic for the rear panel, and beadlock-capable forged wheels that spice up your tires with dark carbonized gray and orange. With an $89,835 MSRP, the Bronco Raptor showcases the best that this model has to offer.
What’s New for 2024?
Now that we’ve taken a look at just some of the features of the nine trims in the 2024 Bronco lineup, let’s move on to what’s new for this year. For fans of technology upgrades, the 12.0-inch infotainment screen will now be standard on all models.
Driver Assistance Technology
The Ford Co-Pilot360 suite of driver assistance technologies is aimed at keeping you and your family safe. We drive in a world of distractions, traffic, and unexpected situations, and that goes double for drivers in major cities. The BLIS (Blind Spot Information System) will alert you when vehicles or other possible obstacles enter your blind spots; it will also let you know when there’s a car directly behind you, which can also come in handy for parallel parking on city streets.
Lane drift is another issue that your Ford Co-Pilot360 can warn you about, thanks to its Lane Keeping System feature. The auto high beams are handy for nighttime driving or cloudy days, keeping your hands on the wheel where they belong instead of fumbling for knobs. Pre-Collision Assist will brake automatically for you if there’s an impending accident and you don’t have time to react.
Safety is a top concern for drivers and one of the best uses of automotive technology, and all 2024 Ford Bronco trims come standard with the Ford Co-Pilot360 suite to make your drive safer.
Performance Worthy of Legend
The Ford Bronco lineup is designed to conquer terrain while you enjoy style and luxury from the driver’s seat. The well-named Sasquatch package optimizes these characteristics to create a superb experience for drivers who travel off the beaten path. It comes with high-clearance suspension, high-clearance fender flares, and position-sensitive Bilstein Shock Absorbers.
An electronic-locking front and rear axle with a 4.7 drive ratio will help the 35-inch Mud-Terrain tires gain traction on rough ground—and if those roads should get slippery or icy, the 4x4 automatic on-demand engagement system will help you stay in control and on the road.
The Sasquatch package is standard on the Wildtrak, Everglades, Heritage Edition, and Heritage Limited Edition, which includes unique wheels for the Wildtrak and Heritage Editions. It is available as an optional package for the Big Bend, Black Diamond, Outer Banks, and Badlands trims. If you’re into outdoor adventure, it’s an excellent addition to your Bronco.
Luxury for Every Adventure
Even though the Ford Bronco is a sport utility vehicle, it has no shortage of style. This is showcased most heavily in the High-Lux package, which has major quality-of-life improvements that are sure to delight. You’ll love the B&O Sound System, which will have your favorite tunes playing through ten speakers and a subwoofer, and the cabin's sound-deafening nature will keep traffic noise from interrupting your music or conversation. The SYNC4 information-on-demand panel has enhanced voice recognition to help you with navigation, calls, music, etc.
A heated steering wheel will warm your hands in winter, and the universal garage door opener will keep you in your car when arriving home in inclement weather. The smart charging USB ports on the dash are especially handy for those times when your cell phone or other devices are running low on battery. The High-Lux package also includes front parking sensors, adaptive cruise control, a 360-degree camera, and evasive steering assist.
This package is standard only on the 2024 Ford Bronco Raptor, though it's available on the Outer Banks, Badlands, and Wildtrak.
Get Your Own 2024 Ford Bronco
Over 120 years after the Model T made history, Ford continues to create cars, trucks, SUVs, and EVs that blend safety, technology, and style. The 2024 Ford Bronco is a perfect example of their quality and innovation. With nine trims to choose from and a range of exciting features, there’s something for everyone in this year’s lineup.
Whether you like nights on Broadway or weekend trips upstate, the 2024 Ford Bronco has the trims, features, and packages to enhance your drive. Its performance capabilities can handle off-roading or snowy city streets, and you won't ever have to substitute performance for luxury, as they’re both inherent to every Bronco.
If you’ve considered a Ford Bronco in the past, 2024 is the year to make it part of your present.
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